Modular CMS: How to use CMS in your modular content strategy

The core of the modular content strategy is reusability. You’ll need a tool that supports modular content creation to make it possible. This is where a modular CMS comes into play, enabling you to create, manage, and distribute content in smaller, reusable blocks.

Integrating this modular content management approach ensures consistency across various channels and allows for rapid content updates and personalized user experiences.

This guide will delve into the benefits of a modular CMS and best practices for assembling content modules and content reuse into a functional workflow.

Before going deeper into making modular content, the difference between traditional and modular content should be established.

Traditional content follows a linear narrative and is designed to be consumed in its entirety. On the other hand, modular content involves creating smaller, reusable blocks or modules of content. These modules can be combined in various ways to create different content pieces tailored to diverse audiences and channels, offering more flexibility and efficiency.

Here are all the differences:

First of all, a CMS platform needs to support structured content principles so you can be able to accomplish the following steps:

Learn more: Content Structures: A guide to Content Modeling basics

Another thing that matters is infrastructure, so you need a CMS that can manage content pieces in a composable architecture environment that enables dynamic assembly of content, allowing you to mix and match different modules to create varied and engaging content without starting from scratch each time.

To accomplish this, you need specific CMS features. So, here’s a brief list of features.

BCMS is designed to streamline the creation and management of modular content. Here's how BCMS leverages its core features to support a modular content approach:

Templates in BCMS serve as predefined content structures that act as the foundation for various content types such as articles, blog posts, galleries, and so on. Each template consists of multiple fields, which are modular pieces of content that can be reused across different entries.

Example fields:

These fields can be easily configured and reused, providing a flexible and modular approach to content management.

In addition to the structured fields in templates, BCMS allows for rich customization within the content area of entries. The system's enhancements, such as widgets, offer further modularity.

Widgets: Widgets like CTA, images, or galleries can be embedded within the content area as "single-use" assets or created as "reusable" assets. This means that any other editor can find and reuse a specific widget in future content.

For example, a call-to-action button can be created once as a widget and used across multiple pages, not just within a single blog post.

This modular approach ensures that content elements are not only consistent but also easily accessible for reuse, promoting efficiency and coherence across your content.

Learn more: BCMS Widgets - Reusable structured content

Here's a practical example of how BCMS templates enable modular content:

Article Template:

Enhancements within the body:

Reusable Widgets: Embed social media posts, images, or galleries as widgets within the body. These widgets can be created as reusable assets, allowing other editors to find and use them in future content.

By using templates and widgets, BCMS facilitates a modular content approach, enabling efficient content handling.

For more detailed information on each feature, refer to the BCMS documentation.

And to start to create content with BCMS as your Modular CMS, just click on this reusable CTA button. 😉